Toro Photo Company Privacy Policy

Last Updated: January 26th, 2026

This Privacy Policy explains how Toro Photo Company collects, uses, and shares information when you visit or interact with our Site, inquire about our photography/photo booth services, purchase Digital Products, or join our email list.

1) Information We Collect

We may collect information in the following ways:

2) How We Use Your Information

We use your information to:
Respond to inquiries and communicate with you
Provide quotes, proposals, contracts, invoices, and scheduling
Deliver digital products and client resources
Improve Site performance, user experience, and content
Run and measure marketing campaigns and advertisements
Send newsletters and promotional emails (you can unsubscribe anytime)
Maintain security, prevent fraud, and enforce our policies
Comply with legal obligations

A) Information you provide to us

Name, email address, phone number
Inquiry details (event/session date, venue/location, preferences, messages)
Billing information and purchase details (payments are processed by third-party providers; we typically do not receive your full payment card number)
Any information you submit through forms, questionnaires, or emails

B) Information collected automatically

IP address, device identifiers, browser type, operating system
Pages viewed, time spent on the Site, links clicked, referring/exit pages
Approximate location (based on IP address)

3) How We Share Your Information

We may share information with trusted third parties that help us operate, such as:
Showit (our website hosting/provider)
Check Cherry (CRM)
Email service providers (for newsletters/marketing)
Payment processors (to process transactions)
Scheduling tools and client management tools (if used)
Analytics and advertising tools (see below)
We may also disclose information if required by law or to protect rights, safety, and security, or in connection with a business transfer (such as a merger or acquisition).
We do not sell your personal information in the traditional sense. However, some uses of cookies/pixels for targeted advertising may be considered “sharing” under certain privacy laws.

4) Tracking Technologies (Cookies, Pixels, and Similar Tools)

We use cookies, pixels, and similar technologies to operate the Site and to understand and improve performance.

Google Analytics
We use Google Analytics to analyze how visitors use the Site (pages visited, time on page, traffic sources). Google may use cookies and similar technologies to collect information. You can learn about Google’s opt-out options through Google’s tools and browser settings.

Meta Pixel
We use the Meta Pixel (Facebook/Instagram) to measure advertising performance, build audiences, and deliver more relevant ads. This may involve cookies or similar tracking technologies.

You can manage cookie preferences through your browser settings and, where available, through opt-out mechanisms provided by Google/Meta. Disabling cookies may affect Site functionality.

5) Website Analytics

Analytics data helps us understand what content is helpful, what pages perform best, and how visitors find our Site. We use this information to improve our website experience, offers, and marketing.

6) Data Security

We take reasonable administrative, technical, and physical measures to protect personal information. However, no online transmission or storage system can be guaranteed 100% secure.

7) Data Retention

We retain personal information as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including maintaining records for business, legal, accounting, and tax purposes. Retention periods vary based on the type of information and applicable requirements.

8) Minors

Our Site is not intended for children under 13 (or the minimum age required by law in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has submitted information to us, email hello@torophoto.co and we will take appropriate steps.

9) Your Rights & Choices

Depending on where you live, you may have the right to request:
Access to personal information we hold about you
Corrections to inaccurate information
Deletion of certain personal information
Information about how we share/use data for advertising
You may also opt out of marketing emails at any time by clicking “unsubscribe” in any email or by contacting hello@torophoto.co
.

10) Newsletters and Email Marketing

If you opt in, we may send newsletters, promotions, or updates. You can unsubscribe anytime. Even if you unsubscribe from marketing emails, we may still send transactional communications related to inquiries, bookings, contracts, or purchases.

11) Data Breach Procedures

If we become aware of a security incident involving your personal information, we will investigate, take reasonable steps to mitigate, and provide notifications as required by applicable law.

12) Privacy Policy Changes

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of the Site after updates means you accept the revised Policy.

13) Notice to California Residents

If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out of certain “sharing” of personal information for targeted advertising. To submit a request, email hello@torophoto.co with the subject line: “California Privacy Request.”

14) International Privacy & GDPR Disclaimer

If you access the Site from outside the United States, your information may be transferred to and processed in the U.S. If the GDPR or similar laws apply to you, you may have additional rights, including access, correction, deletion, restriction, portability, and objection. To request assistance, email hello@torophoto.co

15) How to Contact Us

Toro Photo Company
Email: hello@torophoto.co
Number: 571-572-0715
Steamboat Springs Dr Jacksonville, Florida, USA